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The concept of this symbol was inspired by the creative process (from concept to completion). The circle represent a journey, a learning process, a cycle (the cycle of life or idea), the central line represents the goal, the completion, the perfection and the detail. It also represents the feeling of satisfaction and well-being to the completion of the project.

The seven lines represents the seven factors of enlightenment: the choice of the appropriate method, perseverance for the purpose, the joy proven in practice, the happiness felt during practice, the constant awareness of what we should do, deep contemplation of the mind, equanimity for all substances.

The black lines and the negative space represent the differents steps in creation process and symbolizes the elevation of the spirit, from a purely visual point of view it refers to the piano keyboard but also a motorcycle engine.

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The concept of this symbol was inspired, from a formal point of view, by the Samurai families Crests and also by the symbols of prefectures in japan. It's about the creative process (from concept to completion). The circle represent a journey, a learning process, a cycle (the cycle of life or idea), but also the goal, the completion, the perfection and the detail. It also represents the feeling of satisfaction and well-being to the completion of the project.

The seven elements (lines & circle) represents the seven factors of enlightenment: the choice of the appropriate method, perseverance for the purpose, the joy proven in practice, the happiness felt during practice, the constant awareness of what we should do, deep contemplation of the mind, equanimity for all substances.

The black rectangles and the negative space represent the differents steps in creation process and symbolizes the elevation of the spirit, from a purely visual point of view it refers to the piano keyboard but also a motorcycle engine.

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The concept of this symbol was inspired by the creative process (from concept to completion). The circle represent a journey, a learning process, a cycle (the cycle of life or idea), the central dot represents the heart, the goal, the completion, the perfection and the detail. It also represents the feeling of satisfaction, joy and well-being to the completion of the project.

The labyrinth represents the factors of enlightenment in the Buddhism, but also is the representation of the differents steps in the creation process and symbolizes the elevation of the spirit.

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The concept of this symbol was inspired from a formal point of view, by the japanese calligraphy. The white trace is the stylized representation of the word Kando.
The circle represent a journey, a learning process, a cycle (the cycle of life or idea), but also the goal, the completion, the perfection and the detail. It also represents the feeling of satisfaction and well-being to the completion of a creation.

From a purely visual point of view the “K” in the representation also refers to the letter “Y” of Yamaha.

Graphic Design Award by Yamaha

Identity


Design & Graphic research.
The Graphic Design Award by Yamaha (GDAY) is a global award that looks for new designs of marques, symbols, and pictograms that, in a universal way, promote our 2014 theme of Kando in the truest sense of the word.

unselected project.